Thursday 1 October 2026 · 7.30pm UK time
You’re already
sitting on your
1-of-1 niche.
Turn the frameworks, philosophies, and mad ramblings hidden in your day-to-day work into defensible, proprietary IP. Carve out the category of genius you own right now, and future-proof it for tomorrow.
Stop niching down. You’re already niche. It’s time to excavate what you’ve been doing for three years and a day.
Your madness is the most overlooked asset you own
Most online experts respond to being unseen by producing more. Either you go industrial with AI slop, or chase trends you have no business touching. All the while, the most valuable thing about you is accumulating dust on the shelf.
Fuck content, your people need context. They need the ideas you keep repeating. They need the distinctions you made up because no one else was looking at the problem your clients have the way you do. They need the processes you run without writing down. Your language, your models, your methods.
They need it. And you don’t even know you’re sitting on it.
And you’re sitting on a fuck-ton…
Your repetition
is evidence.
When the same idea shows up in your client work, then in a post, then in a conversation at a mixer — you’re not a boring old bastard.
That’s you penning a philosophy in real time without realising it.
That repetition is the goldmine you’ve left untapped. That’s your alpha-build framework and philosophy before it’s been written down.
And you need to write it down, because AI is going to annihilate you if you keep playing bland…
So, on Thursday 1st October, I’ll be taking you through an evening activation. Not a challenge, not a masterclass — an evening of real-time work excavating the most commercially viable piece of your genius.
We’ll hit it in 4 phases
-
01
The Audit
Everything you’ve already created — the sessions, the posts, the talks, the 2am voice notes, the half-finished Google Docs. All of that, distilled.
-
02
The Pattern
What’s recurring? The ideas, principles and phrases — everything you return to without noticing you’re returning to it.
-
03
The Distillation
Then we cut the BS. Everything that anyone in your field could claim. What do you see that no one else sees? That’s the money shot.
-
04
The Framework
Take recurring thinking and build a framework. The models, the language, the methods — it has a story. Tell the fucking story.
Where this came from
The Ten96 project
I started a podcast to document how a life could change in three years and a day. 1,096 days. Every day I was thinking out loud and publishing. This became an iron-clad experiment in commercial consistency.
A year in and I haven’t just built a back catalogue, I’ve built a niche I’ve never seen before. I’ve built products in a fraction of the time of my competitors. I’m agile to the point of insanity.
The recurring philosophies, thoughts, models, and methods that were there the entire time, running on autopilot, are now commercially viable and immediately profitable.
“I’ve spent over a decade coaching men directly. In the last year, my work shifted: instead of coaching men, I was advising the coaches who want to do the same. How to market to them, how to help them, and how to get them to pay.”
The first masterclass was a five-figure launch, the next will be even better — I guarantee it.
My next brainchild was Sovalje — an AI tool that’s gone over and above the coach-in-my-pocket every other person is shilling. This is the Swiss Army knife of Male Transformation. 26 beta testers are already interested, and the public hasn’t even heard of it yet.
No stages, no hype. Just the practical work of getting your thinking out of your head and into a form you can own.
Thursday 1st October
You, me, and a group of experts excavating the one thing that will keep AI from stealing your lunch and your livelihood. Turn up live — the activation will work a thousandfold better if you do. 7.30pm UK time until we’re done.
You in?
Want to skip the line?
If you’ve already built years of expertise but can’t yet see the framework hiding inside it, I also work directly with a small number of people 1-1 to extract, codify and sharpen their IP.
Talk to me about working together 1-1